
I've been making videos for years and never had one hit numbers like this. Hampus and the team handle everything I don't want to think about so I can just show up and talk.— Simon Squibb
YouTube breakdown
Truly done-for-you content that turns views into clients. You record once a month, we handle the strategy, scripting, editing, packaging, posting and follow-up. We even hold you accountable so you actually press record.
Personal breakdown built for:
Trusted by 50+ founders & creators
What's inside this breakdown
The exact YouTube playbook tailored to CEO coaching and peak performance for scale-up founders and SMB CEOs.
Every video title, hook, and funnel position — laid out week by week.
The four content lanes that map directly to Eric Partaker & Co's funnel.
Designed to convert YouTube viewers into qualified leads for Eric Partaker & Co.
A complete, ready-to-record script for the first video — exactly how we'd write it.
The full monthly production package, broken down deliverable-by-deliverable.
Why we built this for you
We decided to build out this MASSIVE package for you because we're pretty sure we can help you drive more leads via content.
YouTube has a steep learning curve, and it can be a bit of a grind to figure out.
I'm guessing you don't have heaps of extra time to churn out content — between running CEO Accelerator cohorts, your 1-to-1 scale-up CEO coaching clients, Peak Performance Program sessions, and the daily LinkedIn machine that keeps 1.2 million followers fed.
So, we can handle all that content work for you.
We're pretty sure we can guarantee you a sh*t ton of meetings and drive more leads for Eric Partaker & Co.
This morning Eric, I was looking through Eric Partaker & Co and what stood out is how lopsided your authority is across platforms. You're the #1 most influential creator on LinkedIn in Management & Leadership — 1.2M followers, 235K newsletter subscribers, CEO of the Year 2019, ex-McKinsey with Fortune 50 CEOs, helped build Skype's multi-billion-dollar exit, Chilango co-founder who employed 2,000+ people. Your $5,200 Founder & CEO Accelerator is a serious offer with guest speakers like Ali Abdaal, Chris Donnelly, and Alex M H Smith — and your 1-to-1 coaching page references the same frameworks you use with $80K/year clients. But your YouTube channel is capturing less than 1% of that reach: 13.7K subs, 115 videos, and zero uploads in 12 months after you published four polished solo leadership videos that each pulled 5–6K views. That's not a talent problem — you already proved the LinkedIn-native format works on YouTube. Meanwhile Steven Bartlett's Diary of a CEO, Simon Sinek, and Patrick Bet-David are owning the exact long-form CEO content your ICP binges before they hire a coach. And ironically, Chris Donnelly — who literally teaches personal-brand scaling inside your own CEO Accelerator — has built 3M+ followers in under three years while your channel sits dormant. The gap isn't credibility. It's that your LinkedIn machine never got systematized onto the one platform where scale-up CEOs search "how to lead a $10M company" and "CEO coaching frameworks" before booking a $5,200 cohort seat.
Simply put, we want to help you get more leads and ultimately more clients through organic YouTube content.
P.S. This entire doc breaks down exactly how we want to help you achieve that.
The next 12 weeks
Your highest-performing recent upload (6.2K views) expanded into the definitive searchable version. Positions Eric as the CEO Coach for founders crossing the $1M–$10M threshold.
Top of The FunnelThe exact question scale-up founders Google before spending $5,200 on a cohort or $80K on 1-to-1. Eric answers it with McKinsey credibility and zero fluff.
Top of The FunnelRepackages your 5.9K-view LinkedIn-native video into a full framework CEOs can apply Monday morning. High shareability, high save rate.
Top of The FunnelWalkthrough of the Wed masterclass + Fri coaching structure, guest speakers, and community — the conversion video your channel description promises but never delivers.
Bottom of The FunnelTies The 3 Alarms book to real CEO behavior change. Peak Performance Program lead-in for founders who know they're the bottleneck.
Middle of The FunnelAnonymized case study using your testimonial stack — specific revenue numbers, the framework applied, the before/after on leadership capacity.
Bottom of The FunnelEric's credential-differentiator video. Ex-McKinsey + Skype exit + Chilango 2,000-employee story — the authority play no competitor can copy.
Middle of The FunnelMiddle-of-funnel scale-up content for the $2M–$10M CEO who just raised or hit product-market fit and needs to stop doing everything themselves.
Middle of The FunnelExpands your 6K-view book recommendations video with actionable takeaways from each — searchable "best leadership books for CEOs" intent.
Top of The FunnelDrives traffic to your free Scale-Up Score assessment. Captures emails from CEOs who self-identify as ready for coaching but aren't ready to book yet.
Middle of The FunnelDirect offer comparison that pre-qualifies SMB CEOs who want McKinsey-grade frameworks without the enterprise price tag. Closes the "which program is right for me" gap.
Bottom of The FunnelRepackages your 1.8K-view legacy content into a polished 2026 flagship. Evergreen top-of-funnel that feeds every other video in the library.
Top of The FunnelWhat clients are saying
Featured wins

I've been making videos for years and never had one hit numbers like this. Hampus and the team handle everything I don't want to think about so I can just show up and talk.— Simon Squibb
Hampus has been a game-changer. He sticks to deadlines, works fast, and most importantly, he just gets the brief. No endless edits, no wasted time. He's ambitious, driven, and reliable. I can't recommend him enough.— Scott Thomas
The biggest thing for me was finally having a real system instead of just guessing. Hampus took the whole content side off my plate and the results spoke for themselves.— Jonni Shreve
Real numbers
Direct messages, Fiverr reviews, raw screenshots. The kind of feedback you can't fake. Hover any card to zoom in.
Your strategy
Your LinkedIn-native leadership content — the 6 leadership styles, the 11 qualities from 0 to $10M, the lessons that get 50K+ reactions — turned into searchable YouTube assets. Top-of-funnel authority that pulls scale-up CEOs who already trust your voice but haven't found you on YouTube yet.
The exact company-building questions SMB CEOs Google before they can afford $80K/year coaching — hiring your first exec team, scaling culture, when to step back from operator to CEO. Middle-of-funnel content that pre-qualifies CEO Accelerator applicants who are stuck between founder mode and real scale.
Leverage The 3 Alarms, your Stanford Behavior Design Lab certification, and the Peak Performance Program methodology. Habit architecture, energy management, and the personal operating systems that let CEOs run companies without burning out — the content your newsletter readers already consume weekly.
Real CEO Accelerator graduates and 1-to-1 coaching clients walking through ROI outcomes — the +300% average ROI, the +83% work-life balance improvement, the SaaS founder at $6M+ and the $265M revenue firm in your testimonials. Bottom-of-funnel proof that pre-empts every "but does this work for a CEO at my stage" objection before they book a discovery call.
Overall YouTube Strategy
Content bucket -> CTA midway through the video to download the lead magnet -> CTA to another related video if they don't opt in -> lead magnet captures email -> nurture sequence warms them toward booking a CEO Accelerator discovery call -> close the deal.
Your Unique Lead Magnet
Most scale-up founders waste months — sometimes years — trying to solve a leadership problem with more tactics, more books, or another consultant who doesn't understand what it's like to be the CEO. This scorecard is the same diagnostic Eric Partaker uses with every CEO Accelerator applicant: 25 specific signals that you're the bottleneck holding your company back, 10 honest indicators that coaching would be premature, and a simple scoring framework that tells you whether you're in founder mode, scale-up mode, or ready for structured CEO development. Built for SMB CEOs doing $1M–$50M who can't afford $80K/year 1-to-1 but need McKinsey-grade leadership frameworks — not another generic business book.
What's inside:
Bonus #2
We wrote the full script for the first video in the plan — hook, story, three teaching points, CTAs, the whole thing. Tap below to read it.
Video Title: Do I Need A CEO Coach? (An Honest Answer From Someone Who's Coached 50+ CEOs) Introduction: Clear Offer: This video answers the question every scale-up founder asks before spending $5,200 on a cohort or $80,000 on 1-to-1 coaching — do you actually need a CEO coach, or are you fine on your own? Relate to Viewer: If you're running a company doing $1M–$50M and you're the bottleneck on every decision, you've probably wondered whether coaching is worth it — or whether it's just expensive therapy for people who can't figure it out themselves. Social Proof: I'm Eric Partaker. I've coached 50+ scale-up CEOs, I was CEO of the Year in 2019, I spent years at McKinsey working with Fortune 50 CEOs, I helped build Skype's multi-billion-dollar exit, and I founded Chilango — a company that employed over 2,000 people. The frameworks in this video are the same ones I use with $80K/year coaching clients and inside my $5,200 Founder & CEO Accelerator. Open Loop: By the end of this video, you'll know the five signals that mean you need a CEO coach now, the two situations where you genuinely don't, and the one question that tells you whether you're ready to invest. Quick Story: A SaaS founder came to me last year — $6M ARR, 40 employees, growing 40% year-over-year. On paper, crushing it. In reality, he was working 70-hour weeks, hadn't taken a real vacation in three years, and his exec team kept waiting for him to make every decision. He told me he'd tried reading books, listening to podcasts, even hired a business consultant. None of it stuck because none of it was built for someone operating at his level — a CEO who needed to change how he led, not just what he knew. Six months into coaching, his team was running quarterly planning without him in the room. Revenue hit $9M. He told me the ROI wasn't the revenue — it was getting his evenings back. That's the gap a CEO coach closes that a book or a course never will. Point 1: You're The Bottleneck And You Know It Why this matters: If every major decision flows through you — hiring, pricing, product roadmap, customer escalations — you've built a company that can't grow beyond your personal capacity. What to focus on: The five bottleneck signals — you can't take a week off, your exec team defers instead of decides, you're still the best salesperson in the company, you haven't had a strategic conversation in months, and your calendar is 90% reactive. A simple explanation: A CEO coach doesn't give you more tactics. They help you build the leadership infrastructure so the company runs without you in every meeting. CTA to Lead Magnet (30% Through The Video): If you want to see exactly where your company is stuck before deciding on coaching, download the free Scale-Up Score assessment in the description. It's the same diagnostic I walk every new CEO Accelerator applicant through — takes three minutes and tells you whether you're in founder mode, scale-up mode, or ready for the next level. Point 2: You've Outgrown Generic Business Advice Why this matters: The content that got you from zero to $1M won't get you from $5M to $20M. Different stage, different problems, different leadership requirements. What to focus on: If you've read Good to Great, listened to every Diary of a CEO episode, and still feel stuck — you don't need more information. You need someone who's coached 50+ CEOs through the exact transition you're in right now. A simple explanation: Books teach principles. A CEO coach holds you accountable to applying them when your board, your team, and your ego are all pushing back. Point 3: When You Genuinely Don't Need A CEO Coach Yet Why this matters: I'm not going to sell you coaching you don't need. Some founders are at the right stage for a course, a mastermind, or just a great ops hire. What to focus on: If you're pre-revenue or under $500K, if you don't have a team yet, or if your problem is product-market fit rather than leadership capacity — a CEO coach is premature. Fix the business model first. A simple explanation: You don't hire a CEO coach to figure out what to sell. You hire one when you've figured that out and you're the thing limiting how fast you can scale. CTA to Service (70% Through The Video): If after watching this you recognize yourself in those bottleneck signals, that's exactly what a discovery call for the Founder & CEO Accelerator is for. No pitch — we look at where your company is, whether coaching is the right move, and which path fits. Link's in the description.
If we worked together
You hit the record button once a month & never worry about content again.
We create a full long-term strategy that helps you make more sales.
4 professionally edited videos monthly.
4 professionally scripted videos.
We want 2 thumbnails per video in order to A/B test them.
12 short clips per month cut from your long-form videos — for YT Shorts, Reels, and TikTok.
2 unique lead magnets to attract potential customers.
16 emails each month (per lead magnet) to constantly provide value.
1 unique email sequence for new joiners on your email list.
All your videos & lead magnets posted on your behalf.
Past work
Example 1
Example 2
Example 3
Best way to know if you'll like working with us?
Process For The FREE Video
Hop on a call with me so we can prepare everything for you.
Just record the video & send us the footage & we'll take care of the rest!
We'll create a unique thumbnail that will guarantee clicks for your video.
We'll edit your video for maximum sales.
We'll optimize the video for sales & post it for you too.
Your video is live & all you had to do was press record.
P.S. Calendar is completely open for you, so book any time you like!
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Common questions
We start by mapping out a long-term YouTube strategy that's built around your audience and your sales goals. Once the direction is set, we create detailed scripts for your 4 monthly videos.
Each script is designed to:
Your role is simple: review the scripts, record once a month, and we take care of the rest — editing, publishing, and even the email nurture. The whole process is set up so your content consistently builds trust and brings in leads without you needing to micromanage.
At the end of the day, success comes down to one thing: quality inbound leads showing up for you.
We track that by looking at the strongest signals of inbound growth — views, watch time, engagement, and how many people are joining your email list and booking calls from the content.
When these metrics trend upward, your ideal clients are actually learning from your content. And if they're gaining value from free videos, they're much more likely to take the next step and invest in your paid service.
Most serious buyers do their homework before they ever reach out. They're checking your LinkedIn, your website, and — increasingly — your YouTube. A real channel becomes the place where they get to see how you think, decide whether they trust you, and pre-qualify themselves before the call.
So even if cold outreach or ads are already filling your pipeline, YouTube does two things on top:
You don't have to swap one for the other. Stack them.
No. We've helped clients close real money with channels that were close to zero. The key isn't subscriber count — it's whether the content is hitting the exact people who could actually buy from you.
A 300-subscriber channel built around a sharp niche and a real offer can outperform a 100K channel with no funnel behind it. Views you can't convert aren't worth chasing. We build the funnel first, then drive search-intent traffic into it.
If you're starting from 0, that's actually an advantage: no legacy audience to confuse, no old content to repackage. Clean slate, right strategy.
Almost everyone who's "tried YouTube" tried part of it. A few videos. No strategy. No funnel. No nurture. No consistency. Then they burnt out at month two and called it failed.
What we run is a full system: positioning, content lanes, scripting, packaging, editing, lead magnets, email sequences, and accountability so things actually ship. When all of those pieces fire together, the math changes — same effort, completely different result.
If your last attempt was a few videos thrown at the wall, this isn't the same thing.
That's exactly what we're here for. We handle the blank page so you never have to stare at one.
You get full, recording-ready scripts every month — hooks written, stories outlined, CTAs placed, even the on-screen prompts mapped out. Your only job is to show up, hit record, and read it in your own voice. Most clients do all 4 monthly videos in a single batch shoot once a month.
An editor cuts your footage. That's roughly 10% of what makes a YouTube channel actually drive leads.
We run the whole back-end: strategy → scripts → packaging → editing → SEO → posting → lead magnets → email nurture → accountability. A standalone editor leaves you holding 90% of the work that determines whether your content actually converts.
Three featured client wins above (Simon Squibb, Scott Thomas, Jonni Shreve) plus 50+ founders and creators across coaching, B2B, fitness, finance, and e-commerce. The "Wall of actual client results" section higher up shows the unfiltered receipts.
Once your video is submitted, we deliver all of the following within 1 week:
Note: we send all your scripts at once (unless you ask us not to) and work on all your videos in parallel. That's how we keep turnaround fast.
It'll be hard to find someone else who does all of this at the same success rate as us.
| HJ Creatives | Content Agency | YouTube Coach | Editor | Just You | |
|---|---|---|---|---|---|
| Audience Research for Better YT Content | ✓ | – | ✓ | ✕ | ✕ |
| Full Content Strategy for Maximum Sales | ✓ | – | ✓ | ✕ | ✕ |
| Ideate, Script, Edit & Package Videos for Profit | ✓ | ✓ | – | ✕ | ✕ |
| Email List Building & Nurturing | ✓ | ✕ | ✕ | ✕ | ✕ |
| Record Just Once A Month | ✓ | ✕ | ✕ | – | ✕ |
Book a 30-minute call. No pitch, no slides — just a real conversation about what YouTube could do for Eric Partaker & Co.